You Need to Transition to Google Analytics 4 Now ! You Need to Transition to Google Analytics 4 Now ! When Universal Analytics sunsets next year, you’ll need to rely solely on Google Analytics 4 data for seamless year over year analysis. With a deprecation date as early as July 2023 (in 4 Months!) for …
Why Data Visualization Is Important for Digital Marketing Data collection has become a popular endeavour for many companies in the past decade. With companies like Facebook, Google, and Amazon using data as the backbone to drive revenue, improve their services, and inform business decisions like billion-dollar acquisitions, it is no longer a secret that data …
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Using Data Visualization to Analyse your Digital Marketing Results Today’s digital marketers must absorb tidal waves of data. How to make sense of it all? Data visualization. But where does a marketer begin? Here’s how to get started with data visualization for your digital marketing. Why Data Visualization in Marketing? Marketing is part art and …
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Benefits Of Data Visualization For Marketing Teams Decision-making in marketing must be backed up by several data points and this is where data visualization can help. You can make your entire marketing data more appealing and easy to consume with the help of data visualization. Data visualization is crucial to develop effective marketing campaigns, measure …
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Modern marketers are presented with a vast amount of data that requires careful analysis to identify new trends and offer the best customer service. The data could be from within your organization, the market, or competitors. Insight from this data guides businesses in making key decisions – and gaining competitive advantage. But sifting through this …
Social media reporting metrics to consider The most important aspect of assessing social media ROI is conveying your KPIs. The social media metrics you track should align with your goals, so select the KPIs that allow you to match up with your brand’s vision. Here are data points that should be front and centre in …
